Just like there is a difference between architects and interior designers, there is also a difference between a brand strategist and a graphic designer. Architects create beautiful structures with engineering, structural integrity, form, function, and aesthetics. It is art, yes, but it is also science. An architect may also redesign an existing space that is no longer functional or has become outdated.
Just like there is a difference between architects and interior designers, there is also a difference between a brand strategist and a graphic designer. Architects create beautiful structures with engineering, structural integrity, form, function, and aesthetics. It is art, yes, but it is also science. An architect may also redesign an existing space that is no longer functional or has become outdated.
So often today, people equate “brand” to the product and the visuals. That’s the design and not the structure. It’s so much more. Iconic homes have both strong architecture and beautiful design. Great brands are the same. But they don’t just look good. They’re intentionally crafted to represent the business, to appeal to the target audience, and to have an emotional appeal that creates relevancy and loyalty.
The brand conveys the meaning. It is not the meaning itself.
If you don’t have a well-defined brand, aren’t sure where to start, or feel like you’re all over the place, you need a brand strategist. If you have a solid brand and need some additional assets created, you need a designer.