Jennifer KJ

brand identity, core content, templates, & branded materials

real estate agent logo branding atlanta
blue-corner

brilliant

5/5

Working with Stacy was easy, fun, and enlightening. Her process is brilliant – yet simple. Through this process, she nailed a brand identity I had swirling in my head for years.

After working in real estate for 20 years under multiple brands, I am thrilled and proud to market in a genuinely authentic way.

jennifer kjellgren

JENNIFERKJ.COM

WEBSITE

Designed as a part of the branding project, built by Real Estate Webmasters.

Typography

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Futura PT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Alternate Web Font Josephine Sans

fonts for real estate agents luxury
canva real estate social media templates

Brand Archetype

Primary

The Lover

The Lover is driven by shared personal experiences, deep and honest connections, with a passion for what or who they genuinely love.

Lover brands are typically more personally intimate and evocative, so the Jennifer KJ brand needs to be careful with balance. We show the "love" of neighborhoods, of all things local, and of home but never veering over the line into aything suggestive. We show authenticity of location, inclusivity of people, and evocative feelings of place.

sub-archetypes

The Dreamer & The Girl Nextdoor

When blended with The Lover these lets us play with color, tone of voice, and image style to create a very upbeat and authentic vibe.

Brand Persona

The Color Palette & Its Purpose

The colors reflect the archetype, target market, and brand persona. They bring style and consistency to your collateral and marketing materials and help attract the core audience.

Your colors are one of the most tangible elements of your brand. Color is a potent tool to create a mood, inspire emotion, instill trust, and drive engagement.

Soft Aqua

HEX
#aeddcd

RGB
174, 221, 205

CMYK
31, 0, 23, 0

charcoal

HEX
#53565a

RGB
R83, G86, B90

CMYK
66, 57, 52, 29

pure white

HEX
#ffffff

RGB
255, 255, 255

CMYK
0, 0, 0, 0

muted sage

HEX
#9ab59d

RGB
154, 181, 157

CMYK
42, 17, 42, 0

warm plum

HEX
#ce8ab1

RGB
206, 138, 177

CMYK
17, 54, 17, 0

Print Materials

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real estate agent postcard ideas
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