The Lover is driven by shared personal experiences, deep and honest connections, with a passion for what or who they genuinely love.

Lover brands are typically more personally intimate and evocative, so the Jennifer KJ brand needs to be careful with balance. We show the "love" of neighborhoods, of all things local, and of home but never veering over the line into aything suggestive. We show authenticity of location, inclusivity of people, and evocative feelings of place.