Color

  • Brand Colors By Archetype

    your colors should reinforce the message behind your brand iit's style, but it's also psychology & emotion When people think about brand, many immediately assume it's the logo that's most noticeable. It's not. Humans remember colors before symbols or imagery, with text being last. The colors that you use ...

  • Brand Colors 101: Color Psychology

    Do you think that your logo is the most visible brand element? It isn't. It's your colors. Brand colors are critical in every brand because our brains remember color before symbols, with words being last. Keep your archetype in mind when choosing a color palette for your real ...