Building a Brand

What to do with your real estate marketing if you don’t like your brand’s colors When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of their colors because I felt like they were ...

Meet the irrational human Have you ever worked with a home buyer who bought a house because it “felt right”, even when that home didn’t specifically check off their list of needs?  I have.  Have you decided to do something in your business on a hunch?  Hired someone ...

Does this sound familiar? Every time you get on Canva, you have a hard time picking a layout style and picking colors and fonts.  It’s hard to put something together that looks amazing and that isn’t a pain in the patootie.  If you have to choose a ...

First, What is a Brand? There's so much more to real estate branding than a logo.  Your brand is who you are, everywhere you are.  It’s the entire persona of your business.  It’s the look, the voice, the message, the style.  Think about the personality of a friend.  They ...

What makes a great real estate logo? I can’t tell you how many real estate logos I’ve seen that have a house with a swooshie roofline, or a key with cursive font.  Hundreds?  Thousands? Your logo does not have to have a house on it.  Or a key.  ...