Building a Brand

First, What is a Brand? There's so much more to real estate branding than a logo.  Your brand is who you are, everywhere you are.  It’s the entire persona of your business.  It’s the look, the voice, the message, the style.  Think about the personality of a friend.  They ...

What makes a great real estate logo? I can’t tell you how many real estate logos I’ve seen that have a house with a swooshie roofline, or a key with cursive font.  Hundreds?  Thousands? Your logo does not have to have a house on it.  Or a key.  ...

What makes a great real estate logo? If you haven't already read Part 1 of the Real Estate Logo Design series, click here to catch up.  I covered the tangible aspects of good logo design in the first post.  In this one, we'll be talking about the intanglibles.  Once ...