Building a Brand

Home Stuck on Stock? here's How to Choose stock Photos that don't suck Choosing stock images for real estate content or marketing can be a mind-numbing challenge. They have a bad rap because so many are just so blah, but it doesn’t have to be that way. ...

Home Brand colors by archetype & why they work As one of the most powerful elements of a brand style, it's critical that the colors you choose are aligned with your archetype.  The colors that you choose send psychological and emotional triggers.  You want to be sure that ...

Home The colors you choose for your brand matter Do you think that your logo is the most visible brand element? It isn’t. It’s your colors. Brand colors are a critical element in every brand because our brains remember color before symbols, with words being last. Keep your archetype ...

Home Don't Like Your Brokerage's Brand Colors? Here's how to work with them When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of their colors because I felt like they were really dated. ...

Home Purchasing decisions might seem logical. But they aren't Meet the irrational human. Have you ever worked with a home buyer who bought a house because it “felt right”, even when that home didn’t specifically check off their list of needs? I have. Have you decided to ...