understand your audience
The Girl or Guy Nextdoor attracts people who have underlying needs of feeling welcomed and understood. It can vary by business, but common drivers for The Girl or Guy Nextdoor audience are a need to fit in and to feel like they’re part of something. They’re passionate about fairness and need to feel that they’re respected. They’re down-to-earth, realistic, and empathic.
The Girl or Guy Nextdoor shares a quadrant with The Lover and the Jester. All three attract people who have needs related to relationships and belonging. The Lover is about deep connection and beauty, while the Joker is all about fun.