The
sage

Also called The Teacher, The Thinker, The Expert

The Sage is all about learning and teaching what they know. Knowledge is empowering & drives independence.

Education isn't something you can finish

overview

about the sage

The Sage has an innate desire to be constantly learning and an equal desire to share knowledge. You have the heart of a teacher. You are always looking for new ideas and fresh ways to approach common problems. The Sage likes to challenge the way people think, and you love nothing more than solid data that back up your premise.

You attract people who are seeking a trusted advisor. You are intelligent, data driven, and strategic. The Sage gives people a sense of assurance that they can trust in your expertise.

Well Known
sage
brands

Brands like PBS, Washington Post, TED, and Harvard.

brand colors

Although most colors can be adapted to fit with a brand archetype, some colors work more easily with a Sage brand than others. Your colors should evoke a feeling of trust, depth, and gravity. Greys, black, browns, and blues are most common.

Depending on your audience and market, you can balance deep colors with moderately saturated lighter colors but avoid a color palette that is too bright as it can detract from the perception of expertise that you need.

core values

Every brand’s values are unique, but there are commonalities within each archetype.

The Sage Brand values knowledge, education, objectivity, and truth.

brand voice

The Voice: The Sage voice is informational, self reflective, and clear. Be careful with high-level vocabulary. Because your goal is to teach, it’s important that your copy be easily digestible.

celebrity sages

If you’re struggling to find the right voice for your content or marketing, use brands like TED, The Washington Post, TED, or Harvard for inspiration. When you’re looking for a human tone, channel your inner Albert Einstein or Hermione Granger.

albert einstein

hermione granger

your brand image style

The Sage image style will vary based on your choice of color palette. Images should give a sense of intelligence and knowledge. Your brand leans to the traditional side but may shift a bit depending on your sub-archetypes, your audience, or your subject.

Most often in real estate this means that your photos will show rich, deep tone and a traditional decor style.

the sage

quadrant

The Sage shares a quadrant with The Dreamer and The Explorer. All three attract people who have a need for self-actualization.

the sage in real estate

The Sage in real estate could be in several roles. You may be the agent who is experienced in your niche, you may be a trainer or speaker, or you might be a consultant. The common denominator is that you focus on educating your audience and sharing the knowledge that you have.

Use your marketing to guide and educate. The Sage is the ideal archetype to market by blogging, sharing educational videos, or creating downloadable guides. You can stand out and gain followers by motivating people to learn.