The Rebel drives people to break out, to make change, to follow their wild side, or to just be their genuine selves. You’re all about pushing boundaries and breaking rules with an underlying drive of freedom of choice and being a catalyst of change. It’s important that Rebels show that underneath the tough exterior is a good heart with the right intentions.
You’re the brand that tells people that independence is cool, that the status-quo is flexible, and that change is possible. You’re against any rules that place limitations on people, whether it’s you or anyone else.
Rebels can be the tough guy or the moral crusader. The Rebel is ballsy, outspoken, and not afraid to speak your mind. You are anti-conformity.
You attract people who see the world how you do.