Also called The Visionary, The Healer, or The Inventor

The Magician makes problems disappear, makes the impossible possible.

real estate branding marketing archetype magician

Imagination is endless possibility


about the Magician

The Magician believes in transformation and in possibility.  You manifest change and see solutions where others see barriers.   You have a constant desire to help others to become the best possible version of themselves.  It’s all about a combination of wisdom, process, science, and mastery.  You are constantly learning and you always see paths forward that others may not see.  

The Magician is intuitive, wise, and empowering.   Dream crushers and egotism annoy you and you can’t abide cruelty or pessimism.  

You attract people who want to feel fulfilled or inspired.  The follow you because you’re always a step ahead of the curve and you can help them find their way forward. 

Well Known

Brands like Lululemon, Polaroid, Dyson and Disney

real estate marketing coach brand archetype magician
real estate marketing coach brand archetype magician
real estate marketing coach brand archetype magician
real estate marketing coach brand archetype magician

brand colors

Although most colors can be adapted to fit with a brand archetype, some colors work more easily with a Magician brand than others.   Your colors should evoke a feeling of mystery and knowledge. So, deeper, rich, and saturated tones work best.   Depending on your audience and market, you can lean slightly lighter or darker to adapt for a younger or older audience, or to adjust up or down in average price point. 

core values

Every brand’s values are unique, but there are commonalities within each archetype. 

The Magician Brand values transformation, vision, and knowledge.

brand voice

The Voice: The Magician voice is charismatic, inspirational, and thought provoking. 

celebrity magicians

If you’re struggling to find the right voice for your content or marketing, use brands like Lululemon, Polaroid, Dyson, or Disney for inspiration .   When you’re looking for a human tone, channel your inner Oprah Winfrey or Tony Robbins.

real estate marketing coach brand archetype magician

tony robbins

real estate marketing coach brand archetype magician

oprah winfrey

your brand image style

The Magician image style shows vision, possibility, and mystery.   Most often, images have deep and rich tones. Choose images that feel aspirational or inspirational and that work well with your brand colors.  When looking for stock images to show concepts, steer clear of any that are cliche.  Images should help convey magic, mystery, and aspiration. 

real estate marketing branding consultant strategy archetype

the magician


The Magician shares a quadrant with The Rebel and The Hero.  All three attract people have a need for mastery and motivation.

the magician in real estate

The Magician in real estate is the agent who makes dreams come true.   Use your marketing to show possibility, aspiration, & inspiration.   In real estate marketing, it’s about dream homes, beautiful views, and a life they aspire to.  If you’re serving the industry in tech, consulting, or services, your focus is on vision, innovation, & helping agents and brokers to achieve what they might not have thought possible.

find your 


which archetype is your brand?

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