The
Jester

Also called The Entertainer, The Performer, The Comedian

The Jester is all about lightening the mood, and enjoying what life brings, and seeing things differently.

brand archetype real estate jester marekting consultant coach

Laugh a little

overview

about the Jester

The Jester sees at least a little humor in everything.  You love life and enjoy a good chuckle.  You have a knack for seeing things that others don’t and for presenting ideas in new ways. The Jester loves attention and is outspoken. You’re great at creative concepts, and you shine with confidence.  You create a carefree sense that anything is possible. 

People love The Jester for how clever you are, how you make them smile, and how you can put anyone at ease.  You’re creative and smart, and you’re great at bringing a new twist to old ideas.  

Well Known
jester
brands

Brands like Ben & Jerry’s Southwest Airlines, Old Spice, and Progressive Insurance.

real estate brand archetype jester marketing consultant graphic designer
real estate brand archetype jester marketing consultant graphic designer
real estate brand archetype jester marketing consultant graphic designer
real estate brand archetype jester marketing consultant graphic designer

brand colors

Although most colors can be adapted to fit with a brand archetype, some colors work more easily with a Jester brand than others.  You can play with bright and fun colors that other brand archetypes would have trouble with.   Think about using bright and saturated colors, but balance them out with true white to keep things light.  Steer clear of anything that feels too soft, too serious, or too tamed.  

Your colors should evoke a feeling of joy, innovation, and humor.   Have some fun, but make sure that your color choices speak as much to your audience as they do to you, and that they are well balanced.  It’s about creating “pop” and not clash.

core values

Every brand’s values are unique, but there are commonalities within each archetype. 

The Jester Brand values originality, humor, and making people happy.

brand voice

The Voice: The Jester voice is carefree, funny, and outspoken.  You can play with a little bit of snark.  Think playful and spontaneous.

celebrity jesters

If you’re struggling to find the right voice for your content or marketing, use brands like Ben & Jerry’s, Old Spice, Progressive Insurance, or Southwest Airlines for inspiration.   When you’re looking for a human tone, channel your inner Jim Carrey or Ellen DeGeneres.

branding archetype real estate graphic designer branding consultant

Jim carrey

branding archetype real estate graphic designer branding consultant

ellen DeGeneres

your brand image style

The Jester image style is happy, fun, and often shows bright colors.  The images you choose should feel upbeat, very candid, a little playful.  What direction you go will depend on your market and your audience, but don’t feel constrained by “stock photo” standards.  

Use your boundless imagination and atypical views.  Let your creativity come out to play.  

real estate marketing branding consultant strategy archetype

the jester

quadrant

The Jester shares a quadrant with The Lover and the the Girl or Guy Nextdoor.  All three attract people who have a need for relationships and belonging.

the jester in real estate

The Jester brand archetype in real estate might be the agent who’s niche is quirky homes, cool neighborhood, or who has a fun perspective on local life.  You can use humor in your marketing and social media to attract people who will adore you for your fresh perspective.  How you let your Jester shine will depend on your market and your audience, but opportunity abounds!

 

find your 

archetype

which archetype is your brand?

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Copyright Stacy Stateham © 2020