Also called The Artist, The Visionary, The Entreprenuer

The Creator is driven to build something new,  loves innovation, and thrives on freedom of expression.

real estate marketing creative brand archetype

Creativity is intelligence having fun.


about the creator

The Creator loves both the idea and the process of making it come to life.   You want to create something new and to make it perfect.   You have a constant drive to innovate and may have a tendency to let perfectionism get in your way.  You don’t copy what someone else has done, but it may inspire you to take it to a level that they hadn’t thought of.  It’s about artistry, but also a drive for function.  

The Creator is visionary and encourages big ideas.  You see failure as a learning process, and the worst likely outcome is mediocrity.   

You inspire people who crave something new, the early adopters, and the creative progressives.   The Creator instills admiration and makes people feel like they can do what you do.

Well Known

Brands like Adobe, Lego, Pinterest, or Google.

real estate marketing creative brands
real estate marketing creative brands
real estate marketing creative brands
real estate marketing creative brands

brand colors

Although most colors can be adapted to fit with a brand archetype, some colors work more easily with a Creator brand than others.  Because a Creator is all about making something fresh, you can play with brighter colors but be wary of going too bright, avoid childish colors, and make sure to balance with colors that instill trust.  Adding in blues or greys can help to bring balance to other, more attention grabbing shades.

core values

Every brand’s values are unique, but there are commonalities within each archetype. 

The Creator Brand values innovation, imagination, and new ways to solve problems.

brand voice

The Voice: The Creator voice is excited, inspiring, and uplifting.  

celebrity Creators

If you’re struggling to find the right voice for your content or marketing, use brands like Google, Adobe, Lego, or Pinterest for inspiration.   When you’re looking for a human tone, channel your inner Sara Blakely or Steve Jobs.

creative real estate company marketing brand archetype

sara blakely

real estate branding & marketing creator archetype

Steve jobs

your brand image style

Of all the brand archetypes, The Creator has more latitude with image style than most.  Because you are aiming to both inspire and to show innovation, brighter, bold, and engaging images are the key.  Choose images that reflect possibility and that work well with your brand colors.  When looking for stock images to show concepts, steer clear of any that are cliche.  Images should help humanize your ideas and to make your vision feel inspirational.

real estate marketing branding consultant strategy archetype

the Creator


The Creator shares a quadrant with The Ruler and The Caregiver.  All three attract people who have a need for safety & stability.

the creator in real estate

The Creator in the real estate industry is more likely to be a tech start up, a property photographer, or working in marketing than an agent.   Your are less transactional and more entrepreneurial, less process or procedure and more vision.

If you’re selling homes, leverage your unique perspective to build a local brand that stands out.  Use You can amp up your marketing, your social game, and your online presence to show your visionary spirit.  If you struggle with the paperwork side of the business, I strongly recommend hiring a transaction coordinator or an assistant.   You’ll free yourself of the details that drag you down and give yourself more time to focus on what you do best.

find your 


which archetype is your brand?

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