STRATEGIC + CREATIVE
I love both the art of branding as well as the science but the magic happens when the two come together. I built, branded, and grew a strategic sales division in the corporate world. I ran partnerships at a software as a service company. I’ve been an agent, I’ve owned a brokerage, and I’ve been a consultant. I may not have walked in your shoes, but chances are that I can relate to whatever challenges you’re facing.
I’m a business nerd who also loves graphic design, art, technology, psychology, history, science, and language. I can’t imagine doing anything other than what I do now, where all of these come together into work that is fulfilling and different every day.
What I love most about what I do is when I see the light go in with my clients. When they see what’s doable and what they’re able to achieve, it makes all of the work worth it.
fORM + FUNCTION
Every client I work with is unique, and each one has unique needs.
Branding is defining meaning, adding personality, and creating visual and verbal stories. Not just logo design, a brand project should be detailed, strategic, and unique to you. I take an archetypal approach that results in brand styles that are unqiue and very personal. I deliver logo versions for multiple use cases, branded graphics, color guides, image and photo styles. I can also provided extended brand assets like brochures, cards, presentations, web designs, and social templates.
There is a difference in how you talk to someone one on one versus how you write compelling sales copy. Your sales content should be complelling and speak to your core audience in a way that resonates. I help with content strategy, sales and email copywriting, as well as visual and shareable content that is intentional and consistently on brand.
Looking great is one thing. Knowing what you need to do to build awarenss and drive revenue is another. We need to go beyond the aesthetics together and define a strategy to meet your goals. I help with deployment planning, platform postitioning, content and marketing plans, including web, social media, email, swag, and promotions.
The tech world today is complicated. Websites, CRMs, email marketing, social management tools, and ad platforms should work for you and not the other way around. I can help you find and deploy the tools or systems you need to get your brand out into the world.