
Real Estate Marketing: What to do with Brand Color
When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of
branding, marketing and lead generation.
a complete strategy
where they fit together
and work together
to build your business.
STRATEGY
TACTICS
RESEARCH
PLANNING
ANALYTICS
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
ARCHETYPE
TACTICS
RESEARCH
PLANNING
ANALYTICS
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
How do you stand out when the competitive landscape is crowded? How do you attract the people who will love you (and not the ones who won’t).
The science of brand archetypes can help you evoke meaning, emotion, and to build connection. It can give you clarity on your brand style, help drive your content, and make it easier to choose imagry and colors so you stand out from the crowd.
How does your brand reflect what you do and who you are? How do we make it resonate with the ideal people that you want to reach?
Where do you need to go? What do you need to do to get there? What are your goals, your budget, and skills? We’ll work together to build your plan.
This is a process and a journey, not an event. Every client and every market are different. Stay focused, work the process, and get results that last.
When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of
Have you ever worked with a home buyer who bought a house because it “felt right”, even when that home didn’t specifically check off their
Does this sound familiar? Every time you get on Canva, you have a hard time picking a layout style and picking colors and fonts. It’s
Your brand is who you are, everywhere you are. It’s the entire persona of your business. It’s the look, the voice, the message, the style.
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