Real Estate Marketing: What to do with Brand Color
When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of
WHAT I DO
branding, marketing and lead generation.
a complete strategy
where they fit together
and work together
to build your business.
LEFT BRAIN
the science
STRATEGY
TACTICS
RESEARCH
PLANNING
ANALYTICS
RIGHT BRAIN
the art
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
LEFT
BRAIN
the science
ARCHETYPE
TACTICS
RESEARCH
PLANNING
ANALYTICS
RIGHT
BRAIN
the art
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
I love talking about ideas.
COMMON = COMMODITY
How do you stand out when the competitive landscape is crowded? How do you attract the people who will love you (and not the ones who won’t).
Knowing your brand archetype can help your brand to evoke meaning & emotion. It can help you create connections and build trust. It can give you clarity on your brand style and define your content strategy. It makes it so much easier to know what images, styles, and voice to use for your brand.
WHAT'S YOUR ARCHETYPE?
HOW I WORK
FROM HOT MESS TO HELL YES
Bringing your big idea to life is a big job and it doesn’t happen overnight. It’s less about what I do than how I do it because every client is different. It’s always intentional and it’s always collaborative.
My process always starts with getting to know you and the vision of what you want to build, then the brand archetype assessment helps me to delve in on the style and message behind it. From there, it varies based on what you need. I can help with basic brand identity, go-to-market strategy, creation of branded assets, and marketing strategy. I work on short term projects as well as long term in-depth jobs.
I don’t believe in generic branding and just ok is not ok. Whether it’s a smaller project or a large engagement, my goal is always to create something that is the opposite of one size fits all and that is unique to you.
I have a lot on my mind
Purchasing Decision: Not Always Emotional
Have you ever worked with a home buyer who bought a house because it “felt right”, even when that home didn’t specifically check off their
The Clothes Don’t Make The Brand.
Does this sound familiar? Every time you get on Canva, you have a hard time picking a layout style and picking colors and fonts. It’s
Real Estate Branding
Your brand is who you are, everywhere you are. It’s the entire persona of your business. It’s the look, the voice, the message, the style.