Real Estate Marketing: What to do with Brand Color
When I was an agent with a big franchise brand, I wanted my real estate marketing to stand out. I was not a fan of
WHAT I DO
branding, marketing and lead generation.
a complete strategy
where they fit together
and work together
to build your business.
LEFT BRAIN
the science
STRATEGY
TACTICS
RESEARCH
PLANNING
ANALYTICS
RIGHT BRAIN
the art
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
LEFT
BRAIN
the science
ARCHETYPE
TACTICS
RESEARCH
PLANNING
ANALYTICS
RIGHT
BRAIN
the art
CREATIVE
MESSAGING
AUDIENCE
VOICE
IMAGERY
I love talking about ideas.
COMMON = COMMODITY
How do you stand out when the competitive landscape is crowded? How do you attract the people who will love you (and not the ones who won’t).
The science of brand archetypes can help you evoke meaning, emotion, and to build connection. It can give you clarity on your brand style, help drive your content, and make it easier to choose imagry and colors so you stand out from the crowd.
To go from "a hot mess" to a "hell yes!"
it takes clarity of your brand, a well-defined strategy,
and focused & consistent effort.
1
%
Clarity
How does your brand reflect what you do and who you are? How do we make it resonate with the ideal people that you want to reach?
1
%
strategy
Where do you need to go? What do you need to do to get there? What are your goals, your budget, and skills? We’ll work together to build your plan.
1
%
effort
This is a process and a journey, not an event. Every client and every market are different. Stay focused, work the process, and get results that last.
I have a lot on my mind
(THE BLOG)
Purchasing Decision: Not Always Emotional
Have you ever worked with a home buyer who bought a house because it “felt right”, even when that home didn’t specifically check off their
The Clothes Don’t Make The Brand.
Does this sound familiar? Every time you get on Canva, you have a hard time picking a layout style and picking colors and fonts. It’s
Real Estate Branding
Your brand is who you are, everywhere you are. It’s the entire persona of your business. It’s the look, the voice, the message, the style.